Before there was Bliss carpet – the carpet that’s designed by and for women – most manufacturers never considered their needs. When Beaulieu set out to create it, hundreds of female shoppers across America were interviewed in-depth to learn what they liked and didn’t like about shopping for floor covering. Why? Because they make over 90% of the purchase decisions for the home. Beaulieu tested new displays and simplified the shopping process using hidden cameras in actual retail environments. The result is truly their brand.
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